Culture-Led Brand Story
Helping people feel what it is like to be part of Five Rings.
Five Rings wanted prospective teammates to understand something that was difficult to explain in words: what it actually feels like to work there. The culture is loving, collaborative, and genuine, and the film also needed to show how different people experience the opportunity in different ways.
Client
Five Rings Financial
Project
Financial Services · Culture & Recruitment Film
BluPoetry’s Role
Story development, filming, editing, and visual design
Watch the FilmPlay with sound
The Goal
Five Rings wanted the film to communicate the feeling of being part of the company — the love, collaboration, genuine support, and the positive impact team members can have on clients while building meaningful careers. Five individual stories were included to show different perspectives and different ways the company impacts people.
The Challenge
Culture is easy to claim and difficult to prove. A conventional recruiting or financial-services video could explain the opportunity, but it would not necessarily let someone feel the atmosphere, relationships, and sense of support that make Five Rings distinctive.
The Creative Approach
BluPoetry built the story around real people and their individual experiences, using interviews, cinematic visuals, graphics, and a flowing visual structure to create something viewers could connect with emotionally rather than simply process as information.
The Work
Five Rings now uses the film across networking events, company trainings, and conversations with prospective teammates — giving the company one reusable story that can travel across multiple relationship-building moments.
The Result
Kristin says people "absolutely love it," resonate with the people in the film, and respond to the graphics and visual flow. She also says the film consistently sparks interest by giving viewers a strong visual and emotional sense of Five Rings before they learn more.
Client Voice
“Hearing about a job is a lot different than feeling it.”
Kristin Lavelle · Executive Vice President, Five Rings Financial
“The visuals you created were spot on with what we were looking for. We were so happy when we saw it!”
Kristin Lavelle · Five Rings Financial
Your Story Is Already There.
Every business has something underneath the surface worth understanding.
Let’s find yours. BluPoetry helps founders, established brands, and mission-driven teams discover the emotional center of their story—and make it visible through film.