A curated selection of brand films, human stories, commissioned art, immersive work and experiments — each revealing a different side of how BluPoetry sees.
Earlier work by Ben Umansky
Campaign Film · Music · Activism
TwerkPeace — Greenpeace Israel
An original Greenpeace Israel campaign built as a music-driven cultural provocation — combining an original song, choreography, performers and environmental activism in a deliberately unexpected form.
Founder Film · Beverage Brand
METTLE
A founder-led brand film where Nate’s personality, the product and METTLE’s bold visual identity become one story — using murals, color, movement and real character to make the brand feel unmistakably its own.
Brand Story · Founder & Craft
OZO Coffee
A self-initiated film observing the founder, people, coffee ritual and physical environment — created to capture what makes OZO feel like OZO, not simply to show the product.
Self-initiated project
Healthcare · Founder Story
Direct Primary Care
An interview-led healthcare story connecting the physicians’ philosophy with real care, patient interaction and a more human relationship with medicine.
Experiential Event Film · Live Experience
Bashar in Sedona 2024
Cinematic event coverage built around the full experience — stage, audience, personal encounters and the atmosphere surrounding the gathering — designed to preserve what it felt like to be there.
AI Film · Commissioned Brand Art
Evel Knievel
A stylized AI-driven film created for EvelKnievel.com, reimagining the mythology of the legendary daredevil through motorcycles, stunt imagery and a surreal cinematic world.
Earlier work by Ben Umansky
Virtual Reality · Immersive Storytelling
Virtually Israel
An early immersive project using VR to let audiences experience Israel without physically traveling there — combining place, culture and technology as a new form of storytelling.
Technology · Education · Ocean Conservation
Dolphin Spirit
A film created around Edge Innovations’ hyper-realistic robotic dolphin technology — bringing children, education and an alternative vision for marine-life experiences together through story and visual wonder.
Event Story · Women in Business
SuperiHER 2025
A fast-moving portrait of the SuperiHER business community — combining speakers, networking, exhibitors and candid attendee testimonials to capture the energy, connection and momentum of the experience.
Founder Story · Estate Planning
Leave a Map
A personal brand film for estate-planning attorney and end-of-life doula Stephanie Schacht, centered on the idea of “Leave a map, not a mess” — turning legal planning into a story about guidance, humanity and peace of mind.
Local Brand Film · Automotive Craft
5th Gear Automotive
A concise, footage-driven brand piece built around the people, tools and real work inside the shop — presenting 5th Gear as organized, hands-on and trustworthy without relying on a traditional interview structure.
Mission-Driven Story · Education
TALMA
A mission-driven story connecting educators, students and communities through TALMA’s work in English education — using real people and lived experience to make the purpose behind the organization tangible.
Human Story · Inclusion & Accessibility
Har HaShem — Building Belonging
A human-centered story about disability, accessibility and participation inside a Jewish community — giving children, families and community members space to describe what it means to truly have a place at the table.
Public Art · Artist Story
Watcher & Seer
A Town of Superior film following Watcher & Seer through the artist, the work, its installation and the ideas embedded in the finished piece.
Earlier work by Ben Umansky
Documentary · Faith · Place
MAGDALA
A contemplative film where architecture, landscape, people and sacred space carry the story — exploring faith, history and the possibility of connection across traditions.
AI / VFX Concept Film · METTLE
BE OUT THERE
A speculative visual concept inspired by METTLE’s “Be Out There” philosophy. A surreal space mission turns courage, creativity and the product itself into a cinematic world built with AI and VFX.
Earlier work by Ben Umansky
Corporate Brand Film · Beauty
Estée Lauder Companies Israel
A corporate introduction film combining executive interviews, retail and business environments, events and designed motion graphics to present Estée Lauder Companies Israel and its portfolio.
Our Work shows the range. The case studies show the thinking: the challenge, discovery, creative approach, work, and impact.
